Why is digital marketing important?

Digital marketing is essential in today's digital age because it allows businesses to connect with their target audience directly and effectively. It offers a wide range of tools and platforms to reach potential customers, track campaign performance, and measure return on investment (ROI). Digital marketing also provides the opportunity to personalize marketing messages and target specific demographics, resulting in higher customer engagement and conversions.

What is digital marketing?

Digital marketing refers to the use of digital channels, such as websites, social media platforms, search engines, email, and mobile applications, to promote products or services and reach a targeted audience. It involves various strategies and techniques to attract, engage, and convert customers online.